Fitbit CEO Park on UnitedHealthCare Partnership

The transcript discusses Fitbit's strategic partnership with United Healthcare and Qualcomm, highlighting the integration of wearable technology with insurance incentives. It explores the impact on corporate wellness plans, product design, and industry competition. Fitbit's cross-platform approach, market leadership, and focus on software development are emphasized, along with their selective acquisition strategy.

What is the maximum incentive United Healthcare offers for reaching physical activity goals with Fitbit?

• $2000

• $1500

• $1000

• $500

What percentage of Fitbit's revenue currently comes from corporate wellness plans?

• 30%

• 20%

• Less than 10%

• 40%

What is a key differentiating factor for Fitbit in the insurance market?

• Exclusive partnerships with Apple

• Limited user engagement

• Custom functionality for insurers

• Focus on running metrics

Which feature of Fitbit's products is highlighted as a competitive advantage?

• Cross-platform compatibility

• Single platform compatibility

• Short battery life

• Limited product selection

Which company did Fitbit acquire software assets from to strengthen its position?

• Samsung

• Under Armour

• Jawbone

• Pebble

What is Fitbit's strategy to maintain its leadership in the wearable technology market?

• Limiting partnerships

• Reducing product variety

• Expanding into software and solutions

• Focusing solely on hardware

What was a major focus for Fitbit at CES, indicating a shift in their business model?

• Reducing product prices

• Developing software solutions

• Increasing battery life

• Launching new hardware