Facebook at Work: How Big a Deal Is It?

The transcript discusses Facebook's potential entry into the enterprise market with a product similar to Yammer, focusing on the challenges and opportunities it presents. Key issues include market demand, security concerns, and the need for a viable business model. The discussion also touches on Facebook's expanding ambitions, the importance of social intranets, and the separation of professional and personal identities. The potential for Facebook to compete with established players like Microsoft and Salesforce is also explored.

What is one of the main challenges Facebook might face in entering the enterprise market?

• Limited user base

• High advertising costs

• Security concerns

• Lack of design expertise

Why might companies be cautious about using Facebook at work?

• Concerns about mixing personal and professional content

• Lack of customer support

• High subscription fees

• Limited user interface

How has Facebook's ambition been demonstrated in recent years?

• By acquiring companies like Instagram and WhatsApp

• By developing a new operating system

• By creating a new hardware device

• By launching a new search engine

What is a key reason why Facebook might want to enter the enterprise market?

• To increase advertising revenue

• To connect more people

• To reduce competition

• To improve its search engine

What additional feature would Facebook need to develop for success in the business world?

• Music sharing

• Video streaming

• File sharing

• Photo sharing

What is a challenge Facebook would face in developing business applications?

• Building a new hardware device

• Developing a new advertising model

• Creating a new social media platform

• Competing with established players like Dropbox

What is a potential benefit for companies using Facebook as a workplace tool?

• Reduced security risks

• Increased advertising revenue

• Lower operational costs

• Attracting young employees