Sharon Waxman: Sony's Leadership Is at Risk

The transcript discusses Sony's mishandling of a controversial movie release, leading to severe criticism from both within and outside Hollywood. Sony faced a significant hacking incident, resulting in leaked private information and emails. The company's delayed response and eventual decision to pull the movie drew further criticism. Financially, Sony faced a $90 million loss, with additional costs for rebuilding security infrastructure. The incident damaged Sony's reputation, raising questions about its future in the industry. Ultimately, Sony decided against releasing the movie to mitigate further risks.

What was the main reason Sony faced criticism during the production of the controversial movie?

• Ignoring warnings from North Korea

• Not marketing the movie enough

• Releasing the movie too early

• Casting unpopular actors

How did Hollywood react to Sony's handling of the hack?

• They criticized Sony for delaying decisions

• They ignored the incident

• They supported Sony's decision to pull the movie

• They praised Sony for their quick response

What was one of the financial impacts of the hack on Sony?

• Reduced marketing costs

• A $90 million loss from the movie

• Higher stock prices

• Increased ticket sales

What challenge does Sony face in rebuilding its reputation?

• Increasing ticket prices

• Rebuilding trust with talent and industry

• Finding new actors

• Creating new movie genres

What was the estimated cost of rebuilding Sony's digital infrastructure?

• Less than $10 million

• Tens of millions of dollars

• Over $100 million

• No additional cost

Why did Sony decide against releasing the movie online?

• To increase DVD sales

• Because of technical issues

• Due to lack of interest

• To avoid further risks from threats

What was a potential solution suggested by some for Sony to handle the movie release?

• Release it in theaters only

• Put it online or on pay-per-view

• Release it as a book

• Cancel the movie entirely