Why did Olympus decide to focus on medical devices instead of cameras?
Japan Ahead: Olympus COO Abia on Strategy, Outlook

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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The camera market was declining due to smartphones.
Medical devices are more profitable.
Cameras were banned in some countries.
Medical devices are easier to manufacture.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main reason for Olympus considering the sale of its scientific solutions division?
To enter the smartphone market.
To reduce company size.
To invest in new camera technology.
To focus on the healthcare sector.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy is Olympus using to fill gaps in its medical portfolio?
Increasing organic growth.
Reducing product lines.
Expanding into new markets.
Mergers and acquisitions.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What operating margin does Olympus aim to achieve by fiscal 2023?
30%
25%
20%
15%
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key focus of Olympus's product pipeline?
Reducing costs.
Elevating standard care.
Expanding camera features.
Entering the smartphone market.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has Olympus improved its governance since the accounting scandal?
By reducing board size.
By enhancing corporate governance.
By increasing marketing efforts.
By focusing on camera technology.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What challenge has Olympus faced due to the weak Japanese yen?
Increased production costs.
Improved profitability in the US.
Higher import taxes.
Decreased global sales.
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