Why Lincoln Is Partnering With the Dallas Cowboys

The transcript covers Lincoln's initiatives, including a new experience center in Dallas, Ford's commitment to US jobs, Lincoln's growing popularity in China, and plans for autonomous vehicles. It highlights Lincoln's strategic investments and market growth, emphasizing the brand's adaptability to different markets and technologies.

What is the purpose of Lincoln's experience center at The Star in Dallas?

• To provide a relaxing space for customers to explore products

• To sell cars in a high-pressure environment

• To host sports events

• To offer driving lessons

How has Ford demonstrated its commitment to the United States?

• By moving all production overseas

• By investing over $12 billion and creating nearly 28,000 jobs

• By reducing its workforce

• By focusing solely on the Chinese market

What has been the growth trend for Lincoln in China?

• Significant growth with over 17,000 cars sold

• Stable sales

• No presence in the market

• Declining sales

What is a key difference in consumer preferences for the Lincoln Continental between the U.S. and China?

• Chinese consumers prefer a focus on the driving experience

• American consumers prefer to be chauffeured

• Chinese consumers value back seat amenities more

• American consumers prefer smaller cars

What is Ford's strategy for introducing autonomous vehicles?

• Launching personal use models first

• Focusing on commercial applications initially

• Avoiding autonomous technology

• Only developing luxury autonomous cars

How does Lincoln plan to balance its investments according to Mark Fields?

• By having a blank check for all projects

• By carefully scrutinizing all investments

• By focusing only on the Chinese market

• By reducing investment in new technologies

What is the expected timeline for Ford's commercial autonomous vehicle model?

• By 2025

• By 2021

• By 2030

• By 2018