Booking Holdings CEO 'Flattered' by Airbnb's Purchase of HotelTonight

Booking Holdings CEO 'Flattered' by Airbnb's Purchase of HotelTonight

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the expansion of a company into the boutique hotel market, highlighting the competitive landscape with Airbnb and VRBO. It covers revenue growth, profitability, and the challenges of managing individual property owners. The conversation shifts to strategies for staying competitive, emphasizing the role of technology and brand management. The impact of tech giants like Google and Facebook is also discussed, along with the evolution of travel services over the past two decades, focusing on technological advancements and customer service improvements.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's perspective on competitors expanding into the hotel area?

They are indifferent to the competition.

They view it as a form of flattery.

They see it as a threat to their business.

They plan to exit the hotel market.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much revenue did the company generate in the home rental market in the third quarter?

$1 billion

$2.8 billion

$1.5 billion

$3 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key strategy for the company to stay competitive?

Expanding into new markets

Reducing prices significantly

Providing more value through technology

Increasing the number of travel agents

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brands were brought closer together to enhance customer experience?

Booking.com and OpenTable

Rentalcars.com and Booking.com

Kayak and Agoda

Priceline and Kayak

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge posed by tech giants like Google and Facebook?

They offer cheaper travel options.

They own more hotel properties.

They have access to vast amounts of data.

They have more travel agents.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has technology changed the travel business according to the speaker?

It has made travel more expensive.

It has eliminated the need for travel agents.

It has made booking travel more convenient.

It has reduced the number of travel options.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a current factor affecting travel decisions in Europe?

Better travel deals

Political uncertainty

Economic stability

Increased travel costs