Facebook Under Fire...and on the Defensive

Facebook Under Fire...and on the Defensive

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the criticism of Facebook's leadership, particularly Mark Zuckerberg and Sheryl Sandberg, and the control structure of the company. It highlights the backlash from users, shareholders, and advertisers, and the challenges of user revolt due to network externalities. The pressure on advertisers and Facebook's challenges are also discussed. Zuckerberg and Sandberg's defense and the board's stance are covered, along with the pushback from lawmakers and potential political issues. Finally, the transcript addresses employee morale and recruitment challenges.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason users find it difficult to leave Facebook?

Complex user interface

Positive network externalities

High subscription fees

Lack of alternative platforms

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What makes Facebook vulnerable to interference?

Its network externalities

Its large user base

Its advertising model

Its open-source code

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Mark Zuckerberg defend in a press call?

The company's financial losses

The decision to ban certain users

Sheryl Sandberg's role and efforts

The introduction of new features

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential action the board might take to address issues at Facebook?

Hire more developers

Increase advertising rates

Launch an internal investigation

Expand into new markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a challenge Facebook faces in maintaining employee morale?

Competition for talent with other tech companies

Lack of office space

High employee turnover

Limited career advancement opportunities

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What concern do potential recruits have about joining Facebook?

The company's future and reputation

The company's location

The company's product offerings

The company's financial stability

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a reason for the existential threat Facebook faces?

Declining user base

Competition for top talent

Lack of innovation

Regulatory challenges