Will Online Video Services Unravel Cable Bundles?

The transcript discusses the dynamics of cable bundles, focusing on HBO, CBS, and ESPN's strategies. It explores the potential impact of standalone services on the traditional cable model, highlighting market research and consumer behavior. The conversation also touches on legal and strategic considerations for broadcasters and the future of cable and satellite companies in the face of changing media consumption patterns.

What is the primary concern if HBO subscribers decide to leave cable bundles?

• A significant drop in cable subscription revenue

• A decrease in the number of sports channels

• A rise in the number of cable channels

• An increase in cable subscription prices

What did Time Warner's market research reveal about potential HBO subscribers?

• There are 25 million potential subscribers

• There are 20 million potential subscribers

• There are 10 to 15 million potential subscribers

• There are 5 million potential subscribers

What is the main goal of CBS All Access according to the discussion?

• To become a standalone success

• To highlight the value of CBS

• To replace traditional cable services

• To offer exclusive sports content

Why would ESPN offering its own service be concerning?

• It would lead to a decrease in sports content

• It would be more popular as a standalone service

• It would reduce the number of available channels

• It would increase cable subscription prices

What is one reason HBO is pushing for its own service?

• To improve user interfaces and on-demand options

• To reduce the number of cable channels

• To offer exclusive sports content

• To increase cable subscription prices

What challenge do satellite companies face according to the discussion?

• Lack of sports content

• Limited channel options

• Inability to offer broadband services

• High subscription costs

What trend is observed among millennials regarding cable subscriptions?

• They are more likely to subscribe to cable

• They prefer standalone streaming services

• They watch more linear television

• They are increasing cable subscriptions