L’Occitane Vice Chairman on Results, Business Outlook

The video discusses China's rapid economic recovery post-COVID, driven by e-commerce growth. It highlights the brand's performance in Asian markets, emphasizing the importance of an omnichannel strategy. Supply chain challenges and cost increases are addressed, with a focus on mitigating impacts. Changes in consumer behavior during the pandemic are explored, along with marketing strategies and global expansion plans.

What was the growth percentage of the e-commerce business in China for the full year?

• 52%

• 78%

• 63%

• 45%

Which product categories saw a demand spike due to COVID in Asian markets?

• Hair care and face care

• Perfumes and makeup

• Hand care, body care, and soaps

• Foot care and nail care

What was the main area of impact in the supply chain due to increased costs?

• Labor costs

• Ocean freight

• Marketing expenses

• Retail space

How much was the estimated total increase in costs due to supply chain disruptions?

• €2 million

• €3 million

• €4 million

• €1 million

What is the core strength of the brand according to the discussion?

• Makeup and cosmetics

• Footwear and accessories

• Body care, hand care, and hair care

• Fragrances and perfumes

Which newly acquired brand is being expanded globally?

• Dove

• L'Occitane

• Elemis

• Nivea

In which markets was the newly acquired brand initially generating most of its revenue?

• Asia and Europe

• US and UK

• Australia and Canada

• South America and Africa