Assessing the Brand Value of the Indian Premier League

The transcript discusses the challenges and opportunities faced by the IPL during tough times, including the withdrawal of the title sponsor Vivo and the impact of playing in the UAE without crowds. Despite these challenges, there are positives such as increased viewership and potential new sponsors. The financial impact of no crowds is minimal, but the lack of enthusiasm is noted. The future of sponsorships remains uncertain, with potential for new consumer and digital companies to step in.

What was one of the main challenges faced by the IPL in terms of sponsorship?

• Increased ticket prices

• Lack of players

• Vivo pulling out as the title sponsor

• Weather conditions

Why is the viewership expected to be higher for this IPL season?

• More teams participating

• Reduced ticket prices

• Limited entertainment options due to the pandemic

• Better stadium facilities

What is the impact of playing the IPL in the UAE instead of India?

• Higher ticket sales

• Increased enthusiasm among local fans

• Challenges in attracting advertisers

• More local sponsorships

How does the absence of Chinese sponsors affect the IPL financially?

• Loss of major advertising revenue

• Reduced enthusiasm among fans

• Increased player salaries

• Significant loss in ticket sales

What alternatives are available to replace Chinese sponsors?

• Local sports clubs

• Digital and telecom companies

• Government funding

• Increased ticket prices

What is uncertain about the future involvement of Chinese sponsors?

• They will return next year

• They have permanently withdrawn

• They are planning to invest more

• Their return depends on geopolitical relations

What could potentially fill the gap left by Chinese sponsors?

• Government subsidies

• New consumer and digital companies

• Increased ticket sales

• Local sports clubs