Making Sense of Twitter's Executive Exodus

Making Sense of Twitter's Executive Exodus

Assessment

Interactive Video

Business, Architecture, Information Technology (IT)

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Twitter's ongoing executive turnover and its impact on the company's performance. It highlights Jack Dorsey's leadership challenges and the stagnation in user and revenue growth. The conversation touches on Twitter's market position, potential for acquisition, and the need for strategic changes to stay relevant. Despite challenges, there is optimism about user growth, but revenue issues persist.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a major issue for Twitter since its IPO?

Increased competition from Instagram

Decline in user engagement

Lack of new product launches

High executive turnover

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Jack Dorsey faces as CEO of Twitter?

Launching a new social media platform

Reducing the number of tweets per day

Increasing user growth and revenue

Expanding Twitter's physical offices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are advertisers hesitant to increase their budgets on Twitter?

Twitter's ad prices are too high

Twitter does not support video ads

Twitter's audience is not growing as fast as competitors

Twitter has too many advertisements already

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential positive sign for Twitter's future?

New partnerships with Facebook

Decreasing competition

Rising stock prices

Increasing number of new users per day

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What could make Twitter more attractive to potential buyers?

A partnership with Snapchat

A significant increase in workforce

A new CEO taking over

A decline in revenue making it cheaper

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a missed opportunity for Twitter in terms of product development?

Creating a messaging app

Launching a music streaming service

Successfully integrating Vine and Periscope

Developing a virtual reality platform

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for Twitter to stay relevant in the social media landscape?

To provide checks and balances on media coverage

To maintain its status as the most popular platform

To increase the number of tweets per day

To compete with new social media platforms