Super Hi's Zhou on Business Strategy

The transcript discusses the financial performance of a restaurant chain, highlighting significant improvements in revenue and net loss reduction. It explores expectations for profit in the current year, considering market recovery post-COVID-19. The company outlines its international expansion strategy, focusing on Southeast Asia due to its market potential. Challenges posed by macroeconomic factors, such as high interest rates, are addressed with strategies like supply chain management and cost control.

What was the net loss reduction from 2021 to 2022?

• From $150 million to $41 million

• From $200 million to $50 million

• From $180 million to $60 million

• From $100 million to $30 million

Which regions are showing signs of market recovery post-COVID-19?

• Middle East and South Asia

• Europe and South America

• Southeast Asia and North America

• Africa and Australia

How many countries does the company currently operate in?

• 15 countries

• 9 countries

• 11 countries

• 13 countries

Where has the company recently opened new restaurants?

• Berlin, Rome, and Madrid

• New York, Toronto, and Mexico City

• Dubai, Singapore, and Australia

• London, Paris, and Tokyo

What percentage of the company's restaurants are located in Southeast Asia?

• 80%

• 70%

• 50%

• 61%

Why is Southeast Asia a key region for the company's expansion?

• Due to its cold climate

• Because of its large population

• Because hot pot is popular in hot climates

• Due to low competition

How is the company managing challenges like high interest rates?

• By halting expansion

• By increasing prices

• By reducing staff

• By leveraging supply chains and controlling costs