Coca-Cola Disappointed with Handling of FIFA Probe

The transcript discusses the role and influence of sponsors in FIFA, highlighting their concerns about brand image and ethical considerations. It emphasizes the potential power sponsors have if they unite to push for transparency and change within FIFA. The competitive dynamics among brands, such as Coke and Pepsi, are also explored, along with the potential for guerrilla marketing strategies. The discussion concludes with the idea that sponsors can exert significant pressure on FIFA if they collaborate effectively.

What is the main reason sponsors might consider leaving FIFA?

• Lack of financial benefits

• Concerns about brand image

• Insufficient media coverage

• High sponsorship costs

Why is it important for sponsors to work together?

• To reduce marketing costs

• To increase their individual profits

• To have a significant impact on FIFA

• To avoid competition among themselves

What ethical concern is highlighted for brands associated with FIFA?

• Product quality

• Employee welfare

• Brand image damage

• Environmental impact

What could happen if Coke decides to leave FIFA sponsorship?

• Pepsi might take over the sponsorship

• Coke would lose market share

• FIFA would cancel the World Cup

• Other sponsors would follow suit

How can brands exert pressure on FIFA?

• By increasing their advertising

• By collaborating and using their resources

• By reducing their sponsorship fees

• By sponsoring other sports events