Advertisers Continue to Flock to Facebook

Advertisers Continue to Flock to Facebook

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the focus on revenue growth in tech companies, highlighting Facebook's strong performance despite regulatory challenges. It explores the increasing scrutiny from US regulators on big tech, contrasting it with the EU's historical approach. The discussion shifts to tech companies' attempts to diversify into media, noting the lack of major acquisitions. Finally, it examines changing media consumption patterns, with more time spent on online video platforms, impacting traditional media companies.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the key factor that contributed to Facebook's exceptional quarter?

Cost-cutting measures

New product launches

Top line revenue growth

Increased user engagement

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the new focus of US regulators concerning big tech companies?

Promoting mergers

Reducing taxes

Encouraging innovation

Reining in big tech

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are likely to face the initial impact of regulatory scrutiny?

Social media companies

Cloud service providers

Hardware manufacturers

E-commerce companies

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy are tech companies pursuing to diversify their business?

Investing in renewable energy

Developing new hardware

Entering the media and content industry

Expanding into real estate

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has video consumption changed over the last 20 years?

Traditional TV viewership has increased

People are watching less TV overall

Video consumption has decreased

People are watching more video content on digital platforms