Why Two Ex-IBMers Are Building Tractors in Cuba

Why Two Ex-IBMers Are Building Tractors in Cuba

Assessment

Interactive Video

Business

University

Hard

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The video discusses Baerenthal's initiative to address Cuba's outdated agricultural machinery by proposing a low-tech tractor solution. The collaboration between Cuba and the US is highlighted, focusing on setting up a manufacturing facility in Cuba. Challenges include sourcing parts, navigating bureaucracy, and securing funding. The video also covers a pitch meeting with investors, emphasizing the project's integrity and community focus.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What problem did the founders of Baerenthal identify in Cuba's agricultural sector?

Lack of skilled labor

Outdated tractors from the 1950s

Insufficient land for farming

High cost of fertilizers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Baerenthal propose setting up a manufacturing facility in Cuba?

To access better technology

To employ local Cuban workers

To avoid US taxes

To reduce shipping costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Baerenthal faces in executing their plan?

Finding skilled engineers

Competing with local tractor manufacturers

Sourcing parts from the USA

Dealing with Cuban government regulations

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial hurdle is mentioned regarding the sale of tractors in Cuba?

High production costs

Currency exchange issues

Lack of investor interest

Funding for Cuban farmers to purchase tractors

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did investors react to Baerenthal's pitch meeting?

They were skeptical about the idea

They were concerned about who would fund the purchases

They were uninterested in the Cuban market

They questioned the project's integrity