Amazon Uses Its A.I. Advantage to Take On Apple, Google

Amazon Uses Its A.I. Advantage to Take On Apple, Google

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Amazon's position in AI compared to other tech giants, highlighting its strategy to make Alexa a ubiquitous platform. It examines Amazon's low profit margins and pricing strategy, emphasizing its cross-selling capabilities with devices like Kindle. The marketing approach for Amazon's devices, including the contrast between the Fire Phone and Echo, is also explored.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Amazon's strategy for Alexa as mentioned in the video?

To make it a paid service

To discontinue its development

To integrate it into various devices and cars

To keep it exclusive to Amazon devices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern about Amazon's financial strategy?

Low operating margins

Over-reliance on Kindle sales

Lack of investment in AI

High operating margins

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Amazon's cross-selling strategy benefit from the Kindle?

By reducing the cost of Kindle

By increasing the number of books sold

By making Kindle a subscription service

By limiting Kindle to premium users

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distinguishes Amazon's device strategy from Google's?

Amazon invests more in hardware design

Amazon has a larger market share

Amazon is better at cross-selling products

Amazon focuses on exclusive partnerships

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of Amazon's Fire Phone launch compared to the Echo?

Neither product was successful

Both were equally successful

Fire Phone flopped, Echo succeeded

Fire Phone was a success, Echo was not