Sheryl Sandberg on Facebook's Content Strategy and Growth

The transcript discusses Facebook's growth, highlighting a 17% increase in monthly active users and a 47% rise in ad revenue. Instagram's business profiles have grown to 15 million, contributing significantly to revenue. Facebook is investing in original content, aiming to shift content engagement to mobile and monetize through mid-roll ads. The company plans to enhance its platform for content providers to reach audiences and generate revenue.

What was the percentage increase in Facebook's monthly active users year over year?

• 17%

• 10%

• 30%

• 25%

How many new business profiles were created on Instagram according to the transcript?

• 20 million

• 15 million

• 12 million

• 10 million

What is the estimated ad revenue for Instagram this year?

• $6.5 billion

• $5 billion

• $3.92 billion

• $2.5 billion

What type of content is Facebook investing in to enhance its video platform?

• Episodic content

• Documentaries

• Live sports

• Short films

How does Facebook plan to monetize its original shows?

• Mid-roll ads

• Product placements

• Subscription fees

• Pay-per-view