Kindle Craze: Is Amazon Afraid of Alibaba?

Kindle Craze: Is Amazon Afraid of Alibaba?

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Amazon's strategic entry into the e-reader market with the Kindle, its expansion into tablets, and its influence in the publishing industry. It compares Amazon's business model with Alibaba's and highlights Amazon's focus on growth over profit. The discussion also touches on the choice between Kindle and iPad for children and Amazon's continued push in successful areas like books and online video.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the significance of the Kindle for Amazon when it first entered the e-reader market?

It was Amazon's first product.

It was only popular in Europe.

It was compared to Apple's iPhone in terms of impact.

It was a failure in the market.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the Kindle influenced Amazon's position in the publishing industry?

It has had no impact on Amazon's market position.

It has decreased Amazon's control over the market.

It has allowed Amazon to control e-book pricing and the publishing market.

It has made Amazon exit the publishing industry.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In what way is the business model of Alibaba different from Amazon's?

Alibaba focuses on fast delivery like Amazon.

Alibaba's user experience is different, focusing less on fast delivery.

Alibaba and Amazon have identical business models.

Alibaba has a similar user experience to Amazon.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key focus of Amazon's growth strategy according to the discussion?

Reducing its presence in the media sector.

Prioritizing immediate profit over growth.

Expanding into physical retail stores.

Focusing on growth without immediate concern for profit.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one area where Amazon continues to push hard despite its success?

Online video and digital music

Automobile manufacturing

Fast food industry

Real estate