Alibaba's Tsai Says China Is Wide Open to Competition

Alibaba's Tsai Says China Is Wide Open to Competition

Assessment

Interactive Video

Business

University

Hard

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The video discusses Alibaba's strategic approach in the competitive ecommerce landscape, focusing on its initial strategy in China against eBay and Amazon. It highlights Alibaba's decision to not charge commissions initially to grow the market. The video also covers Alibaba's plans to enter the US market by engaging American entrepreneurs and brands, despite potential trade tensions. The company remains focused on selling American products to Chinese consumers, emphasizing the large consumer base in China.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Alibaba's initial strategy to compete with eBay in China?

Focusing on luxury goods

Charging lower commissions than eBay

Offering free services for several years

Partnering with Amazon

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Alibaba differentiate itself from Amazon in the US market?

By reducing prices significantly

By providing exclusive products

By focusing on American entrepreneurs and brands

By offering faster shipping

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What opportunity does Alibaba offer to American farmers?

Partnerships with local retailers

Subsidies for agricultural products

Direct sales to Chinese consumers

Access to European markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Alibaba's strategy in response to anti-trade sentiment in the US?

Focusing on selling Chinese products in the US

Concentrating on selling American products to China

Reducing operations in the US

Increasing tariffs on US goods

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential impact could trade tariffs have according to Alibaba?

Increase in Alibaba's market share

Suffering of US retailers

Decrease in Chinese consumer demand

Boost in US-China trade relations