Apple's Ive Retakes Management of Design Team

Apple's Ive Retakes Management of Design Team

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Jony Ive's significant role at Apple, highlighting his contributions to iconic products like the iPod and iPhone. It covers his temporary shift to focus on the Apple Park headquarters and the speculations surrounding his return to lead Apple's design team. The narrative includes insights from Steve Jobs' widow and management changes in 2015. Ultimately, it concludes with Jony Ive's return to Apple, coinciding with the completion of the Apple Park campus.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is considered the second most important person at Apple after Tim Cook?

Jony Ive

Laurene Powell Jobs

Richard Howarth

Steve Jobs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What major project did Jony Ive focus on during his two-year break from Apple's design team?

The Apple Watch

The iPhone X

The iMac Pro

The Apple Park headquarters

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one reason speculated for Jony Ive's temporary departure from his design role?

He wanted to start his own company

He wanted to focus on personal projects

He was deeply tired and needed a break

He was offered a position at another tech company

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who were the two people Jony Ive handed off management to in 2015?

Steve Jobs and Alan Dye

Laurene Powell Jobs and Tim Cook

Richard Howarth and Alan Dye

Tim Cook and Steve Jobs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of Jony Ive's involvement in the Apple Park project?

He decided to retire

He returned to lead the design team

He moved to a different company

He became the CEO of Apple