What is the primary goal of marketing communication according to the video?
Perceived Value

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To ensure customers perceive value in the products
To increase product prices
To reduce production costs
To expand the product line
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is perceived value defined in the video?
As the brand popularity of a product
As the number of features a product has
As a customer's evaluation of a product compared to others
As the actual cost of a product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What happens to perceived value if a product meets customer expectations?
It decreases
It increases
It remains the same
It becomes irrelevant
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the video, what role does price play in perceived value?
Price sets the expectation for quality
Price has no impact on perceived value
Price is only important for luxury items
Price determines the brand's market share
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the hamburger example, what does a higher price suggest about the product?
It will be less tasty
It will be unhealthy
It will be smaller in size
It will be substantial and tasty
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