CLEAN: Aviation analyst mulls Qantas' future

The video discusses the importance of adaptability in the airline industry, using Panam as an example of a brand that failed to adjust. It highlights the growth potential in Asian markets compared to the Australian domestic market. Qantas's strong domestic position is noted, with suggestions for enhancing its market share through offshore presence. The video also touches on consumer behavior, emphasizing the role of price and product similarity in decision-making, and the challenges Qantas faces in maintaining competitiveness.

Why did Pan Am, despite being a strong brand, fail to survive in the airline industry?

• It had poor customer service.

• It was too focused on the Asian market.

• It had too many competitors.

• It couldn't adapt to market changes.

What is the expected growth rate of the Australian domestic market?

• 10%

• 3%

• 5%

• 7%

What percentage of the domestic market does Qantas hold?

• 80%

• 75%

• 50%

• 65%

How can Qantas enhance its market position according to the discussion?

• By focusing solely on the Australian market.

• By establishing an offshore presence.

• By reducing its domestic market share.

• By increasing ticket prices.

What factor primarily influences consumer decisions in the airline industry?

• In-flight entertainment

• Brand loyalty

• Flight duration

• Price and product