VOICED: World's cheapest car fails to impress

The Nano, launched in 2008 as the world's cheapest car, aimed to provide an affordable alternative for India's two-wheeler owners. Despite its promise, sales were poor due to its branding as a 'cheap car' and various production issues. Tata Motors' Ratan Tata envisioned safer transportation for poorer families, but setbacks like engine fires and marketing missteps hindered success. While some customers still find value in Nano, the broader market remains slow. The future of India's automotive industry may lie with middle-class families seeking affordable small cars.

What was the primary reason for the poor sales of the Tata Nano?

• Lack of availability

• Poor fuel efficiency

• Branding as a cheap car

• High production costs

Who was the visionary behind the Tata Nano?

• Sundar Pichai

• Ratan Tata

• Anand Mahindra

• Mukesh Ambani

What adjustments did Tata Motors make to improve Nano sales?

• Increased production

• Changed marketing strategy

• Introduced new colors

• Lowered the price further

What is the significance of the Singh family in the context of the Nano?

• They faced issues with the car

• They represent the target middle-class market

• They were the first to buy a Nano

• They helped in marketing the car

What is the expected trend for India's automotive industry by 2016?

• Decline in car sales

• Increase in demand for luxury cars

• Growth in affordable small car market

• Stagnation in the market