VOICED: World's cheapest car fails to impress

The Nano, launched in 2008 as the world's cheapest car, aimed to provide an affordable alternative for India's two-wheeler owners. Despite its promise, sales were poor due to its branding as a 'cheap car' and various production issues. Tata Motors' Ratan Tata envisioned safer transportation for poorer families, but setbacks like engine fires and marketing missteps hindered success. While some customers still find value in Nano, the broader market remains slow. The future of India's automotive industry may lie with middle-class families seeking affordable small cars.

How did owning a Nano car change the perception of Dheeraj Singh and his family?

What demographic is expected to drive the future of India's automotive industry according to analysts?