VOICED : At Detroit Auto Show, luxury manufacturer

The video discusses the competitive landscape of the luxury car market. Mercedes enlisted Kelly Rowland for the launch of their new C Class, highlighting their success in the US market in 2013, though BMW led globally. Jaguar Land Rover is expanding into emerging markets with new ventures in China and Brazil. European brands face challenges from Asian competitors, while Cadillac attempts a comeback. Tesla emerges as a disruptive force with significant growth. Despite luxury cars comprising only 10% of the US market, they yield substantial profits, indicating increasing competition.

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