How New Items Get on the McDonald's Menu

The transcript discusses the process of developing new food products, highlighting the role of a menu team that collaborates with franchisees and customers. The CEO occasionally participates in tasting but primarily exercises authority over core menu items like the Big Mac and fries, which cannot be altered without approval. New items outside the core menu have more flexibility.

What is the primary role of the menu team in the company?

• To oversee customer service

• To manage financial accounts

• To develop new food items

• To create marketing strategies

Who are involved in the development of new food items besides the menu team?

• Only the CEO

• External consultants

• Franchisees and customers

• Marketing and sales teams

How does the speaker's personal preference affect the product development process?

• It results in immediate product approval

• It is considered but not decisive

• It has no impact at all

• It always leads to product changes

Which of the following items requires the speaker's approval for changes?

• Core menu items like the Big Mac

• New dessert items

• Seasonal promotional items

• Beverage options

What flexibility is allowed for new items outside the core menu?

• Complete flexibility without restrictions

• Flexibility with some oversight

• No flexibility at all

• Limited flexibility with strict guidelines