VOICED : Young French visionary sees profit

The video tutorial discusses the innovative concept of advertising glasses, a marketing tool used by celebrities like Lady Gaga and the Black Eyed Peas. It follows the journey of a 22-year-old entrepreneur from Lille, who started the business with a €5000 investment in 2010. Despite initial challenges, the business became successful, selling 500,000 pairs and achieving a million-euro turnover. Inspired by televised poker matches, the entrepreneur utilized the unused space on sunglasses for advertising. The video aims to inspire young entrepreneurs to pursue their ideas.

What innovative marketing tool is discussed in the first section?

• Radio jingles

• Social media ads

• Digital billboards

• Advertising glasses

Which city is the young entrepreneur from?

• Lille

• Lyon

• Marseille

• Paris

What was the initial investment made by the entrepreneur?

• €5,000

• €7,500

• €2,500

• €10,000

What inspired the idea of advertising glasses?

• A fashion show

• A televised poker match

• A sports event

• A music concert

What is the entrepreneur's goal for the future?

• To sell the company

• To retire early

• To help other young entrepreneurs

• To expand into new markets