Marketing - Why are Salesperson Relationships Important

The video emphasizes the importance of building and maintaining relationships in marketing. It highlights how strong relationships with intermediaries, such as distributors and retailers, can enhance product promotion and sales. Additionally, it discusses the role of technical support and social interactions in building trust, which can lead to increased customer retention and profitability. The focus is on the cost-effectiveness of retaining existing customers compared to acquiring new ones.

Why is it beneficial for salespeople to have good relationships with intermediaries?

• It allows salespeople to take longer breaks.

• It helps intermediaries sell more of our products.

• It eliminates the need for technical support.

• It reduces the need for marketing.

How can strong relationships with customers improve their experience?

• By providing quick technical support and resolving issues.

• By offering free products.

• By reducing the price of products.

• By offering discounts on every purchase.

What is a social benefit of salespeople building relationships beyond business?

• It builds trust between the company and the buyer.

• It increases the number of intermediaries.

• It helps in reducing product prices.

• It allows salespeople to work fewer hours.

Why is customer retention emphasized in modern marketing?

• It is cheaper than acquiring new customers.

• It allows for more product variety.

• It increases the need for more salespeople.

• It reduces the need for advertising.

How do strong relationships contribute to a company's profitability?

• By increasing the number of new customers.

• By reducing the cost of products.

• By keeping customers coming back and increasing sales.

• By eliminating the need for a sales team.