Why Subscriber Growth Is Netflix's Biggest Concern

Why Subscriber Growth Is Netflix's Biggest Concern

Assessment

Interactive Video

Business

University

Hard

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The video discusses Netflix's growth challenges, particularly in the US market, where growth has slowed significantly. It highlights concerns about the company's ability to sustain long-term growth amid increasing competition and the impact of reduced marketing spend. Globally, Netflix still sees potential growth, but the company faces challenges in content acquisition and competition from other streaming services like HBO and Amazon Prime. The discussion emphasizes the importance of balancing subscriber growth with profitability and the value of customers.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main concern regarding Netflix's growth in the United States?

Stagnation in user growth

Lack of new content

Increasing competition from other streaming services

High marketing costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Netflix's global growth compare to its growth in the US?

It is slower globally than in the US

It is faster globally than in the US

It is unpredictable globally

It is the same globally and in the US

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factor is crucial for Netflix to maintain its subscriber growth?

Improving customer service

Reducing subscription prices

Increasing marketing spend

Expanding into new markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are mentioned as Netflix's competitors in content creation?

Disney and Apple TV

YouTube and Facebook

Spotify and Pandora

HBO and Showtime

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge Netflix faces in the content market?

High costs of content acquisition

Regulatory hurdles

Lack of talented creators

Limited audience interest