How Important Are Movies, Music to Amazon's Strategy?

How Important Are Movies, Music to Amazon's Strategy?

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Amazon Prime's entertainment strategy, highlighting its significant investment in programming to enhance its Prime membership service. Amazon has become a major player in Hollywood, with a $2 billion programming budget. The video also covers financial updates for GoPro and Chipotle, noting their revenue and earnings performance. Additionally, it compares Amazon and Netflix in the streaming market, emphasizing Amazon's competitive edge due to its broader business model and financial resources, while acknowledging Netflix's larger user base and first-mover advantage.

Read more

5 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key components of Amazon Prime's strategy to attract users?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

How much is Amazon's programming budget for Prime Video this year?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Amazon's growth in paid Prime memberships?

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Amazon Prime Video competing with Netflix?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Netflix face due to Amazon's investment in content?

Evaluate responses using AI:

OFF