Why Reed Hastings Should Be Very Scared of Amazon

Netflix is heavily investing in original content, aiming to reduce reliance on acquired programming. This strategy has led to increased programming risks but also potential for proprietary content. Despite Amazon's competitive threat, Netflix's strong content and high valuation help it resist market pressures.

What is Netflix's approach to content creation as mentioned in the text?

How much is Netflix planning to spend on programming this year?

What risks does Netflix face with its original programming strategy?

What is the significance of proprietary content for Netflix according to the text?

How does the presence of Amazon affect Netflix's business strategy?