Electrolux CEO on 3Q Results, Global Growth Demand

The video discusses the company's strategy to achieve a 6% EBIT margin by focusing on product mix and cost efficiency. It highlights market developments in Europe and North America, noting solid demand except in the UK, where Brexit impacts are felt. The company is also focusing on innovation in small appliances, particularly vacuums, with new product launches aimed at strengthening market position.

What is the company's longstanding objective regarding EBIT margin?

• 6% EBIT margin

• 4% EBIT margin

• 5% EBIT margin

• 7% EBIT margin

Which two regions are experiencing solid demand according to the market analysis?

• UK and Egypt

• Asia and South America

• North America and most of Europe

• Middle East and Africa

What factor is affecting the UK market's demand according to the transcript?

• Increased tourism

• Brexit-related issues

• High employment rates

• Technological advancements

What type of new products is the company focusing on in the small appliances unit?

• Traditional wired vacuums

• Kitchen appliances

• Robotic and cordless vacuums

• Industrial cleaning machines

How is the company planning to recover its strong market position in vacuum cleaners?

• By increasing advertising

• By expanding into new markets

• By focusing on design and usability

• By reducing prices