VOICED: Savile Row tailors fight for reputation

The video discusses the bespoke tailoring tradition of Savile Row, highlighting its rich history and clientele, including the Prince of Wales. It details the meticulous craftsmanship involved in creating a suit, which requires 50 hours, 9 people, and 27 measurements. Despite the high cost of over €3000 per suit, new boutiques offering semi-bespoke services pose a threat to the brand. To protect their reputation, traditional tailors are working to establish a registered trademark to distinguish their handmade suits from cheaper competitors, ensuring the Savile Row name remains synonymous with high-quality British tailoring.

Which famous individuals have been clients of the bespoke tailor on Savile Row?

• Albert Einstein and Charlie Chaplin

• Elvis Presley and Audrey Hepburn

• Gary Cooper and Pablo Picasso

• Winston Churchill and Marilyn Monroe

How many hours does it take to make a single bespoke suit on Savile Row?

• 50 hours

• 35 hours

• 20 hours

• 70 hours

What is the approximate cost of a bespoke suit from Savile Row?

• €3000

• €6000

• €1500

• €500

What is the main concern of traditional tailors regarding new boutiques on Savile Row?

• They are located in a better area

• They are diluting the Savile Row brand

• They have more famous clients

• They offer better quality suits

What action are traditional tailors taking to protect the Savile Row brand?

• Lowering their prices

• Creating a registered trademark

• Opening more stores

• Partnering with new boutiques