Macy's Plan to Survive the Retail Apocalypse

What are some of the strategies Macy's is implementing to update its business model?

• Focusing solely on high-end fashion

• Opening new stores in every state

• Reducing online presence

• Expanding online services and closing underperforming locations

How did Macy's become the large department store chain it is today?

• By avoiding any form of expansion

• By focusing on a single store location

• Through mergers and acquisitions of regional players

• By only selling high-end products

According to Macy's CFO, what would be the ideal number of store locations?

• 1000

• 500

• 730

• 245

What is Macy's new off-price concept called?

• Backstage

• Frontline

• Fashion Forward

• Discount Hub

What is Macy's strategic focus in terms of customer targeting?

• Exclusive online shoppers

• Budget-conscious shoppers

• High-end luxury customers

• Middle-market customers