How Ducati Plans to Get More People to Ride Motorcycles

The transcript discusses the challenges in motorcycle marketing, focusing on making motorcycles more appealing to older riders and millennials. It explores the potential of autonomous and electric motorcycles, highlighting the rapid technological advancements. Ducati's development of a V4 engine for consumers is also covered, emphasizing the performance and weight benefits derived from Moto GP technology. Finally, the transcript provides insights into the Moto GP season, particularly Jorge Lorenzo's competitive prospects.

What is one of the main challenges in motorcycle marketing discussed in the video?

• Improving the aesthetics of motorcycles

• Increasing the speed of motorcycles

• Making motorcycles more suitable for older riders

• Reducing the cost of motorcycles

What is the main focus of Ducati when it comes to autonomous motorcycles?

• To increase speed

• To reduce production costs

• To improve fuel efficiency

• To entertain riders

What is a significant challenge for electric motorcycles mentioned in the video?

• Lack of public interest

• Difficulty in obtaining licenses

• High production costs

• Issues with weight and range

What is Ducati's approach to the V4 engine development?

• To focus solely on aesthetics

• To replicate the Moto GP platform for consumers

• To prioritize cost over performance

• To reduce the engine size

What is the main target for Ducati in the upcoming Moto GP season?

• To focus on style over speed

• To reduce the number of crashes

• To be faster than last year

• To win every race