Disney and Lucasfilm’s ‘Star Wars’ Franchise Surpasses $4 Billion | THR News

Disney and Lucasfilm’s ‘Star Wars’ Franchise Surpasses $4 Billion | THR News

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Interactive Video

Business, Architecture, Performing Arts

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Hard

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The Walt Disney Company's acquisition of Lucasfilm for $4.06 billion has proven financially successful, with Star Wars films like The Force Awakens, Rogue One, and The Last Jedi generating significant box office revenue. Despite production and marketing costs, Disney has leveraged additional revenue streams such as merchandising and theme parks. The acquisition is part of Disney's broader strategy, following purchases of Marvel and Pixar, to dominate the film industry. Future plans include acquiring major parts of 21st Century Fox.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purchase price for Lucasfilm by Disney?

$4.06 billion

$2.5 billion

$5 billion

$3.2 billion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which Star Wars film earned over $2 billion globally?

A New Hope

The Last Jedi

Rogue One

The Force Awakens

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much did Rogue One earn worldwide?

$1.056 billion

$900 million

$1.5 billion

$2.068 billion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company did Disney acquire in 2009?

Pixar

Lucasfilm

Marvel Entertainment

20th Century Fox

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the value of Disney's planned acquisition of parts of 21st Century Fox?

$52.4 billion

$30 billion

$60 billion

$45 billion