Going Viral: Social Media Becomes Positive

The video discusses the rise of social media apps like Slay and Gas, which focus on promoting happiness and kindness through anonymous compliments. Slay quickly became popular in Germany, while Gas, acquired by Discord, gained traction in the US. These apps offer a positive spin on the typically toxic social media landscape. The video also highlights the impressive user growth of these apps, especially during a time of uncertainty with platforms like Twitter. The potential for advertisers to leverage this trend is also considered.

What is the primary function of the Slay app?

• To send anonymous compliments

• To share photos

• To connect with friends

• To play games

Which company recently acquired the Gas app?

• Facebook

• Discord

• Twitter

• Snapchat

What unique feature does the Gas app use to boost user confidence?

• Photo editing

• Live streaming

• Video sharing

• Anonymous polling

What was the growth rate of the Gas app in October?

• 40,000 new users per hour

• 10,000 new users per hour

• 20,000 new users per hour

• 30,000 new users per hour

What potential future involvement is speculated for advertisers in the context of happiness apps?

• Engaging with the science of happiness

• Creating negative campaigns

• Developing new social media platforms

• Focusing on traditional advertising methods