How Did People Shop on Cyber Monday?

How Did People Shop on Cyber Monday?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the sales trends during the Cyber 5 period, highlighting a 20.6% increase overall. It compares the performance of Amazon and eBay, noting eBay's strategic advantage due to stock outs. The video also addresses discrepancies in sales data between different sources, explaining the methodology behind the data collection. Finally, it explores changes in shopping behavior, with a significant shift towards mobile shopping and the evolving relevance of Cyber Monday.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the overall sales growth percentage during the Cyber 5 period?

8.5%

32%

20.6%

16.7%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did eBay perform better than Amazon on Cyber Monday?

Amazon's promotions were too early

Amazon focused on different products

eBay held back promotions for Cyber Monday

eBay had more stock available

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for the discrepancy between IBM's data and the speaker's company's data?

Different data collection methods

IBM's data is outdated

IBM focuses on a different market

The speaker's company has fewer customers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of people were still shopping on PCs according to the speaker's data?

63%

50%

40%

35%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How have shopping patterns changed with the rise of mobile devices?

More people shop during work hours

Retailers are offering fewer promotions

Cyber Monday is becoming less relevant

Desktop shopping has increased