VOICED : Bollywood favourite pushes sari

Sabyasachi Mukherjee is revitalizing the traditional sari, making it appealing to modern Indian women. By introducing pre-pleated and easy-to-wear designs in unique fabrics, he aims to attract younger customers who find traditional saris difficult to wear. His efforts reflect a broader trend in India, where people are keen to embrace their cultural heritage while adapting to modern changes. The sari's comeback is seen as a blend of nostalgia and contemporary fashion, resonating with those who wish to maintain a connection to their roots.

What challenge does Sabyasachi Mukherjee address regarding young Indian women and saris?

• The high cost of saris

• The difficulty in finding saris

• The discomfort of wearing saris

• The lack of knowledge on how to tie a sari

How has Sabyasachi made saris more appealing to younger customers?

• By using traditional fabrics

• By offering free sari-tying workshops

• By lowering the prices

• By designing pre-pleated, easy-to-tie saris

What is the impact of Sabyasachi's modernized saris on the fashion industry?

• They have made traditional saris obsolete

• They have increased the price of saris

• They have made saris a glamorous choice again

• They have made saris less popular

What does Sabyasachi's success with saris reflect about Indian society?

• A desire to adopt Western fashion

• A reluctance to change

• A wish to hold onto cultural roots

• A preference for modern over traditional attire

Why is the sari's comeback significant in the context of Indian identity?

• It shows a preference for Western styles

• It indicates a decline in cultural values

• It signifies a blend of tradition and modernity

• It represents a rejection of modernity