H&M Profit Jumps 20%

H&M Profit Jumps 20%

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Life Skills

University

Hard

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The video discusses the earnings report of a major European clothing retailer, highlighting cost growth and sales performance. It explores the company's investment in new markets, particularly China, and the launch of new products like shoes. The challenges and successes of expanding the online business, especially in the US, are examined. The video also covers the retailer's growth in emerging markets and its balance between developed and emerging markets.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor that prevented a further squeeze on profit margins for the European #2 clothing retailer?

Increase in sales

Decrease in production costs

Reduction in employee wages

Expansion into new markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason the retailer took time to establish its online operations?

Complexity of online operations

High cost of digital marketing

Lack of interest in online sales

Limited product range

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a challenge faced by the retailer in the US online market?

Lack of customer interest

Regulatory issues

High competition

Technical difficulties

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which market is expected to become the retailer's fifth largest?

China

Russia

Brazil

India

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region has a franchise operation that is smaller than in Texas but is beginning to grow?

South America

Africa

Middle East

Eastern Europe