Facebook to Let Ads Target Users Based on Location

The transcript discusses Facebook's local advertisement targeting, focusing on how it uses current location data from mobile devices to target ads within a mile radius. It highlights privacy concerns related to location-based advertising and the limitations of GPS accuracy. The discussion also covers Facebook's efforts to make local advertising relevant for small and medium-sized businesses, emphasizing the potential for businesses to target customers more effectively.

What is the primary goal of Facebook's local advertisement targeting?

• To provide free advertising for all businesses

• To increase the number of Facebook users

• To allow businesses to target people within a specific radius

• To track individual users' personal data

What is a common concern people have about location-based advertising?

• It is not effective in rural areas

• It may invade personal privacy

• It can lead to spam emails

• It is too expensive for small businesses

How can users manage their privacy regarding Facebook's location-based ads?

• By contacting Facebook support

• By using a different social media platform

• By turning off current location settings on their phone

• By deleting their Facebook account

What is the 'Holy Grail' of local advertising according to the transcript?

• Providing free ads for small businesses

• Effective local advertising

• Targeting individuals by name

• Reaching a global audience

How is Facebook's approach to local advertising different from traditional methods like the Yellow Pages?

• It does not use any technology

• It is more expensive

• It is more localized and targeted

• It is less effective