Why Coca-Cola Wants to Follow Your Pet Pooch

The video discusses Coca-Cola's Bridge program, which supports startups in Israel and globally by helping them commercialize their products. The program includes a pilot with 10 startups, such as Screamo, which offers interactive mobile-to-screen experiences, and a tracking bracelet for theme parks. Startups receive mentorship and potential partnerships with Coca-Cola, gaining early access to technology and preventing competition. The program fosters synergies, like integrating software with vending machines and exploring geo-fencing opportunities.

What is the primary goal of Coca-Cola's Bridge program?

• To compete directly with other beverage companies

• To expand Coca-Cola's product line

• To help startups commercialize their products

• To acquire stakes in promising startups

Which startup is known for creating interactive mobile-to-screen experiences?

• Global Media Group

• Screamo

• Hachi KO

• Round Forest

How does the tracking bracelet developed by one of the startups benefit theme parks?

• It allows visitors to skip all lines

• It offers discounts on park tickets

• It enhances the park's Wi-Fi coverage

• It provides real-time location tracking for visitors

What is one of the benefits for startups partnering with Coca-Cola?

• Exclusive rights to sell Coca-Cola products

• Free office space in Atlanta

• Video conferencing with Coca-Cola executives

• Direct investment from Coca-Cola

Why does Coca-Cola choose not to take stakes in the startups it mentors?

• To maintain a competitive edge by accessing technology early

• To reduce operational costs

• To focus on beverage production

• To avoid financial risk