Nine Entertainment Agrees to Acquire Fairfax Media

Nine Entertainment Agrees to Acquire Fairfax Media

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses a significant $1.6 billion U.S. dollar deal, equivalent to $2.2 billion Australian, involving Fairfax and Nine, creating Australia's largest integrated media player. The deal includes traditional media and the streaming service Stan. Leadership will be under Nine's CEO Hugh Marks, with Nine retaining a majority stake. Fairfax's role appears limited, but the deal is seen as valuable. Cost savings are expected, and this may signal further consolidation in Australia's media landscape.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the total combined value of the new media entity formed by the merger?

$2.2 billion

$50 million

$1.6 billion

$4 billion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who will lead the new media entity after the merger?

A new CEO from outside

Nine CEO Hugh Marks

Fairfax CEO

Fairfax Chairman

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage stake will Nine shareholders retain in the new entity?

49.9%

22%

75%

51.1%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected cost savings from the merger over two years?

$100 million

$10 million

$25 million

$50 million

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential impact of this merger on the Australian media landscape?

The beginning of major consolidation

A decrease in media diversity

A minor change in media ownership

No significant impact