CBS Analyst Says First Order of Business Is New CEO, Strategy

The transcript discusses CBS's need for a new CEO and strategy, highlighting the challenges in finding a suitable leader. It explores the potential for CBS to be an acquisition target, noting the lack of obvious buyers outside of Viacom and regulatory challenges. The discussion shifts to Viacom, considering its potential merger with CBS as a logical step to address industry challenges. The importance of scale, cost savings, and revenue synergies in the media industry is emphasized, with a focus on the need for strategic thinking and diversification.

What is the primary focus for CBS according to the first section?

• Acquiring new media companies

• Increasing advertising revenue

• Finding a new CEO and strategy

• Expanding their programming lineup

Why are there few obvious buyers for CBS?

• CBS is too expensive

• Regulatory challenges and strategic interests

• CBS's declining viewership

• Lack of interest in the media industry

What is the most likely scenario for CBS and Viacom in the next 12 months?

• CBS will go bankrupt

• A merger between CBS and Viacom

• Viacom will sell its assets

• CBS will be acquired by a tech company

What is one of the main challenges facing the media industry?

• Lack of talented programmers

• Need for diversification and scale

• Excessive government regulation

• High production costs

What potential benefits could a CBS-Viacom merger bring?

• Higher stock prices

• More diverse programming

• Cost savings and revenue synergies

• Increased advertising rates