The Numbers Don't Lie: What Not to Miss in CBS's Earnings

The Numbers Don't Lie: What Not to Miss in CBS's Earnings

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The Redstone family, owning a major stake in CBS and Viacom, is pushing for a merger to revitalize Viacom's media businesses. CBS has shown strong market performance, leading in operating revenue among major broadcasters. Despite a slight dip in ad sales, CBS expects growth in retransmission fees and online streaming services. Challenges include declining NFL viewership, but CBS is focusing on licensing and digital subscriptions to offset potential revenue losses.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason Shari Redstone wants CBS and Viacom to merge?

To increase CBS's advertising revenue

To reduce competition in the media industry

To revitalize Viacom's TV and film businesses

To enhance CBS's online streaming services

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has CBS performed in comparison to Viacom since the merger announcement?

Viacom has significantly outperformed CBS

Both have performed equally

CBS has outperformed Viacom

CBS has underperformed compared to Viacom

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of CBS's revenue is made up by ad sales?

95%

85%

70%

50%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential weak spot for CBS according to the transcript?

Decreased online streaming subscribers

Reduced retransmission fees

Increased competition from Viacom

Declining NFL television ratings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which online services are contributing to CBS's subscriber growth?

Amazon Prime and Disney+

Hulu and Netflix

All Access and Showtime

HBO Max and Peacock