The Numbers Don't Lie: What Not to Miss in CBS's Earnings

The Redstone family, owning a major stake in CBS and Viacom, is pushing for a merger to revitalize Viacom's media businesses. CBS has shown strong market performance, leading in operating revenue among major broadcasters. Despite a slight dip in ad sales, CBS expects growth in retransmission fees and online streaming services. Challenges include declining NFL viewership, but CBS is focusing on licensing and digital subscriptions to offset potential revenue losses.

What impact could the NFL's falling television ratings have on CBS's revenue?

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What strategies has CBS implemented to address concerns about shrinking audiences for live television?

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