Yahoo CEO Marissa Mayer Fights Back

Yahoo CEO Marissa Mayer Fights Back

Assessment

Interactive Video

Business

University

Hard

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Marissa Mayer, Yahoo's CEO, defended her leadership amid investor pressure by highlighting positive earnings and her stewardship of shareholder wealth. Despite returning significant capital to shareholders, Yahoo faces challenges in revenue growth, lagging behind industry standards. Speculation about a potential merger with AOL was discussed, but AOL's focus remains on its own transformation. Mayer emphasizes Yahoo's valuable assets and strategic direction, aiming to build content and monetize user bases.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Yahoo face in terms of revenue growth according to the discussion?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential strategies were discussed regarding a merger between Yahoo and AOL?

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