What challenges is CBS facing regarding NFL ratings?
Breaking Down CBS' 3Q Earnings Beat
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The transcript discusses CBS's strategic moves, including a potential merger with Viacom and a proposed IPO for CBS Radio. It highlights CBS's efforts to reduce reliance on advertising revenue and the impact of political ad revenue on its financials. The discussion also covers concerns about declining NFL ratings and the broader sports viewership landscape.
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How does CBS's political ad mix differ from other broadcasters?
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