Why Pivotal's Levine Has Turned Bearish on Facebook

The video discusses Facebook's challenges due to Google's decision to block third-party cookies and Apple's iOS changes, leading to data signal loss. It covers Facebook's market valuation, industry feedback on these changes, and the impact on direct-to-consumer advertising trends. The discussion includes the potential decline in ROI for advertisers on Facebook and the broader implications for the advertising industry.

What major change did Google implement that affected Facebook's advertising capabilities?

• Partnership with Apple

• Blocking of third-party cookies

• Increase in advertising rates

• Introduction of a new advertising platform

Why did Facebook's stock get downgraded according to the transcript?

• Due to a decrease in user base

• Because of a new competitor in the market

• Because of high expectations for 2020

• Due to multiple compression and industry feedback

What is the estimated percentage of US advertising revenue that Facebook's DTC advertising contributes?

• 10 to 15%

• 1 to 3%

• 5 to 8%

• 20 to 25%

What was one of the reasons for the rationalization of advertising strategies on Facebook?

• Increase in advertising costs

• Decline in ROI on Facebook

• Introduction of new advertising policies

• Expansion of Facebook's audience network

Which company mentioned in the transcript faced challenges similar to those in the DTC advertising sector?

• WeWork

• Amazon

• Microsoft

• Google