Guangzhou Looking to Enter U.S. Market in 2019

The transcript discusses Fiat Chrysler's plans to enter the US market, highlighting the importance of globalization and the symbolic significance of establishing a brand presence in the US. It addresses branding challenges related to the name 'Trumpchi' and the potential need for a name change. The role of Fiat Chrysler Automobiles (FCA) as a joint venture partner in this expansion is explored, along with the potential for deeper cooperation. The transcript also forecasts auto sales for 2018, considering macroeconomic factors and tax policy changes. Finally, it emphasizes the need for favorable trade policies to enhance US-China auto industry collaboration.

What year is Guangzhou Auto planning to enter the US market?

• 2020

• 2018

• 2019

• 2021

Why is the name 'Trumpchi' potentially problematic for Guangzhou Auto's branding in the US?

• It is already trademarked in the US.

• It is similar to a controversial political figure's name.

• It is difficult to pronounce.

• It does not translate well into English.

What role does Fiat Chrysler play in Guangzhou Auto's expansion into the US market?

• They are a competitor.

• They are a joint venture partner.

• They are a supplier of parts.

• They are a marketing consultant.

Which factor is expected to negatively impact car sales in 2018?

• Increase in fuel prices

• Scrapping of tax cuts for small engine vehicles

• Introduction of new safety regulations

• Decrease in consumer confidence

How could improved US-China trade relations benefit Guangzhou Auto?

• By lowering trade barriers

• By increasing the number of dealerships

• By enhancing brand recognition

• By reducing production costs